Have you heard?

So have you heard? Indie rock is the choice of a new generation! Allegedly! Don’t let the exclamation points fool you into thinking I’m being sarcastic! Just try selling iPods or straight-leg jeans without knowing what fresh-faced guitar band is the hip new thing; just try telegraphing to audiences that a character on your television show is quite special and interesting. Stephenie Meyer, author of Twilight, not often accused of lacking insight into the hearts of America’s young, just told the world what her favorite records were this summer– Grizzly Bear and Animal Collective among them. (Do you think that’s awesome, or does it make you want to listen to nothing but rap mixtapes and noise?)

From Pitchfork retrospective on indie music in the ’00s.